American famous rapper Eminem released "Not
Afraid" song for his seventh studio song album, called 2010 - Recovery
(2010). "Not Afraid" was released on April 29, 2010 as the lead
single for the album. "Not Afraid" was first introduced as a single
by Eminem via his Twitter, after which it is released on major radio stations.
A freestyle song rap, "Despicable", was released on the Internet to promote the song.
"Not Afraid" was produced by Boi-1da, Matthew
Burnett, Eminem and Jordan Evans. The song carries a positive message and describes
Eminem's change in direction from drugs and violence. “Not Afraid” is a hip hop
song features a choir that supports Eminem in a greatly layered chorus and
vocals are sung over a guitar, synthesizer and piano; no Auto-Tune was used on
the sung vocals, but many reverberation tools were.
"Not Afraid" successfully became the 16th song in
Billboard history to peak on the Billboard Hot 100 at number one in United
States; the song also became as a chart-topper in Canada. As of August 2011, "Not
Afraid" has sold more than four million digital copies. The song has helped
Eminem won the MTV Video Music Awards, Grammy Awards, MTV Video Music Awards
Japan, Billboard Music Awards and Detroit Music Awards.
"Not Afraid" music video is directed by Rich Lee in
May 2010. The music video was shot at New York City and Newark, New Jersey. In the
music video, Eminem shows newfound confidence and courage, albeit facing
struggles and eventually jumping off a ledge.
The music video begins with a scene in which Eminem alone standing
on the rooftop of the Manhattan Municipal Building in New York. The music video
changes between scenes where he sings and raps on the rooftop and another scene
where Eminem is seem lost inside a dark basement. Eminem walks slowly and
closer towards the edge of the building until he leaves to go downstairs as the
chorus starts. He begins moving down Market Street in Newark and jaywalks
across the street, escaping vehicles that pass by. Eminem shows partial
reflections of himself on the window of a car; he is moving on, only to be
surrounded by many mirrors.
Confused, Eminem tries to run away, and almost at the end of
the second chorus, he finally breaks through a mirror to realize himself in the
middle of the busy street. Eminem tries to break out of the basement.
At other scene, Eminem then jumps off the edge of the
building and has a steep dive, but he flies straight up again; his fast flight
down Market Street causes sonic booms on vehicles nearby. Eventually, Eminem
flies up, back to the rooftop of the Manhattan Municipal Building, in New York
City, where the music video started.
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